027 | UNO JULY 90'S LAAITIE MUSIC VIDEO

Once in a while, I'm afforded the immense privilege of working with artists to create a visual presentation for their work. Uno July is one such artist - he asked me to help him create the video for his "90's Laaitie" track so we got a bunch of his mates together and sat him down to film what is now the presentation that you see below.

It's a labour of love - Uno is an enigmatic and passionate artist who is creating a powerful legacy through his craft. We used the idea of the 90's being less 'HD' than our current generation by creating a VHS effect over the video - the kind of look that speaks to the stretched-out music video compilations that we used to pass around as laaities.