032 | DANIELLE CLOUGH FOR GUCCI

Yes, THAT Gucci. Real Gucci. Real Danielle Clough. Yes! How radical is that... Danielle is immensely talented (understatement) and I'm really proud to have been part of her process for this project.

"The Cape Town-based artist Danielle Clough turns craft into art with her embroidery and felting. She can turn multi-colored thread and fabric into anything, from a human portrait to dynamic animal imagery. This is fiber art, and Clough spreads it over tennis rackets as easily as shoes or clothing. The handmade results are delicate and colorful, splashes of inspiration in the city landscape. For #GucciAce, Danielle adapts Alessandro Michele's sneaker embroidery, echoing his bees and flowers with her own renderings of birds and fruit, plus felt baubles swinging from the laces. Sneakers, after all, are a reflection of the self, and they should be as customizable and as individual as the wearer. #24HourAce"

Text: Kyle Chaika
Concept and embroideries: Danielle Clough
Direction: Jono Ferreira
Sound design: Mac Motel